TV News Directors: Budget for Talent Coaching in 2017
It’s that time of year when news directors sharpen their pencils to figure out the budget for the upcoming fiscal year. 2016 has been a year like no other in TV news. Here’s why you need to put talent coaching in your 2017 budget.
Read more...2016 Presidential Debates: Talent Performance History in the Making
The debates between Hillary Clinton and Donald Trump promise to draw a Super Bowl-sized audience. No doubt the candidates will get plenty of coaching to prepare for moments that could make or break a presidential campaign. Here’s a little free advice.
Read more...When News Breaks, They Respond
“Breaking News!” We hear it so often that the phrase can lose its meaning. While taking part in a training exercise with LA County Fire, I was reminded of what it means to those who must respond to bring order …
Read more...Attack of the Bobbleheads!
Terry comments on a recent RTNDA column about “bobbleheads” and “hand-wavers” on TV news, and explains how talent coaching can help.
Read more...Does More News Mean Better News?
If your station has expanded morning news on one or more stations, you need to read this post!
Read more...How to Hire Great On-Camera Talent
One of my network clients was in the process of launching new programming. “Can you give us some guidelines for selecting great hosts?” That’s a brilliant question, and one that a talent coach doesn’t hear very often. The usual procedure is …
Read more...TV Tuneup at APTRA in Palm Springs
Terry discussed talent performance in toasty Palm Springs at an APTRA seminar on TV storytelling. Where to click to find out about future seminars and networking opportunities.
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